Structural Audit
A 20-point scored diagnostic of your client's customer-facing foundation. What's broken, why it matters for conversion and trust, and what category of correction is required. Delivered as a premium white-label document your agency presents as its own work.
Immediate value recognition, prospect identification, offer definition, interface predictability. Does the visitor know what this is, who it's for, and what to do next — within five seconds?
Cognitive clarity, cognitive load, message match, benefit translation. Can the visitor explain what the company does after a 30-second read? Does the page ask the brain to do too much at once?
Trust triggers, proof specificity, objection preemption, contact confidence. Are credibility signals present early enough? Does the next step feel safe to take?
Decision pathway, CTA force and clarity, friction point mapping, information progression. Is the next step obvious at each stage? Where is hesitation most likely to occur?
Visual hierarchy, breathing room, voice consistency, offer differentiation. Does the layout guide the eye in the right sequence? Does the page make a case for why this company over alternatives?
- Overall score out of 100 with letter grade
- 5 section scores with individual grades
- 20 line-item scores with short diagnostic commentary
- Priority flags — High / Medium / Low — on every finding
- Correction tier recommendation (what level of fix is warranted)
- Agency-ready language you can use verbatim in a client conversation
- Premium white-label DOCX formatted for agency branding
- PDF export ready for client delivery
- Rewritten copy or replacement headlines
- Section-by-section implementation blueprint
- Full page hierarchy and message architecture
- HTML/CSS prototype files
The audit diagnoses and directs. It does not fully solve. That is intentional — and it is what makes it valuable as a standalone deliverable your agency can present before any commitment to a full rebuild.