How It Works

A fixed-scope, approximately 48-hour foundation rebuild. Structured intake. No client contact. Invisible delivery.

BaseBoost is built for agencies that need the thinking done fast, the deliverable ready to present, and zero drag on their existing client relationship. The intake does the heavy lifting. The clock starts when it's complete.

The six-step delivery sequence
Step 01

Structured Agency Intake

Your agency submits the intake form: the client's current site, competitive context, target geography, existing assets, and the structural problem you've identified. The intake is designed to eliminate the discovery call — by the time it's submitted, we have everything required to begin.

Note: The intake itself is the first layer of value. Completing it forces a level of structural clarity about your client's problem that most agencies haven't articulated before. That clarity is yours to keep regardless of next steps.

Step 02

Competitive Review

We scan three major players in the client's industry and three competitors in their local or relevant market. We extract what's being done well, what structural failures are being repeated, and where the real differentiation opportunity sits. This competitive layer is baked directly into the rebuild — not presented as a separate appendix.

Step 03

Foundation Diagnostic

The 20-Point Cognitive Friction Exam is applied to the current asset. Every criterion is scored. The overall grade, section grades, line-item scores, and priority flags are documented. This becomes either the standalone Structural Audit deliverable or the diagnostic foundation of the Copy Architecture — depending on the tier your agency selected.

Step 04

Architecture + Copy Build

The approved tier determines what gets built next. Structural Audit delivers the scored diagnostic. Copy Architecture delivers the full message system — positioning reset, hierarchy blueprint, trust sequencing, conversion pathway, draft copy, and implementation protection notes. All of it structured for your agency to present or hand off.

Step 05

Prototype Build (Add-On)

If the Prototype Add-On is included, the approved Copy Architecture is translated into a working responsive HTML/CSS prototype. Messaging is placed. Hierarchy is wired. CTA flow is implemented. Placeholder blocks for logo, imagery, video, and testimonials are positioned correctly so your developer fills them in — not guesses. Temporary-domain ready on delivery.

Step 06

Handoff + Exit

Your agency receives the complete package: documents, prototype files, and a zipped handoff folder. You present the work as your own strategic depth. BaseBoost is not mentioned, not visible, and not contactable by your client. Our engagement is complete at delivery. Your builder executes. You own the relationship from here.

Deliverable breakdown by tier
Tier 01 · $595
Structural Audit
Diagnosis + Direction

  • 20-point scored diagnostic
  • Overall score + letter grade
  • 5 section scores with grades
  • Line-item findings + priority flags
  • Agency-ready client language
  • Correction tier recommendation
  • Premium white-label DOCX + PDF

Audit fee credited toward Copy Architecture for the same client.

Tier 02 · $2,295
Copy Architecture
Full Strategic Blueprint

  • Everything in Tier 01, included
  • Executive strategic summary
  • Positioning reset + message architecture
  • Buyer-read pattern strategy (3 depths)
  • Homepage blueprint + page maps
  • Trust + proof architecture
  • Conversion pathway design
  • Draft copy system (hero, headers, CTAs, support)
  • Global structural elements guide
  • Correction priority roadmap
  • Implementation protection notes
  • Recommended design + logo psychology notes
  • Premium white-label DOCX + PDF
Add-On · +$1,995
Prototype Build
Strategy Into Structure

  • Responsive HTML/CSS prototype files
  • Approved copy placed per architecture
  • CTA flow wired and implemented
  • Mobile, tablet, desktop responsive
  • Logo, image, video placeholder blocks
  • Temporary-domain-ready package
  • Zipped handoff folder, organized
  • Visual structure ready to present to client

Available only with Copy Architecture. Not sold separately.

What your team can change

Surface visuals are yours to adapt. The engineered structure stays intact.

Your front-end team can adjust colors, imagery, fonts, and visual polish after delivery. That's design execution — it belongs with your builders. What should not be casually altered is the message sequence, the trust placement, the hierarchy logic, and the conversion pathway. Those components are engineered. Moving them without understanding why they're placed where they are is how you reintroduce the friction we just removed.

Color and visual treatment
Logo and brand asset swaps
Imagery, video, and media fills
Platform and CMS integration
Reordering page sections
Rewriting or condensing copy without review
Relocating CTAs or trust signals
Why 48 hours is possible

The framework is pre-built. We apply it to your client's variables.

An agency hiring a strategist, a conversion copywriter, and a front-end developer to do this work separately is looking at 6–12 weeks and $15,000–$40,000 minimum. The bulk of that time is framework construction — building the diagnostic system, the message architecture method, the scoring model, the copy structure. That work is already done.

BaseBoost applies a pre-engineered system to your client's specific competitive context, positioning problem, and structural failures. The thinking is compressed. The delivery is fast. The quality is consistent because the method doesn't change — only the variables do.

The structured intake is not overhead. It is the first layer of the diagnostic. By the time your agency submits it, you'll understand your client's structural problem more precisely than you did when you started. That clarity is yours regardless of what tier you select.