Every agency pitches with a PDF. One agency in the room sends a URL.
The agency that sends the URL wins more often. Not because their strategy is sharper — because their client already lived inside the vision before the conversation started. That asymmetry is permanent. The first time an agency principal uses Live Deck, their close rate changes. It does not change back.
The PDF Pitch
- ×Static slides the client has to imagine built
- ×Mood boards that suggest color without committing
- ×Copy that says "headline goes here"
- ×Wireframes that require explanation to read
- ×6–8 weeks to produce, $15,000–$40,000 in labor
- ×Client approves something they can't fully visualize
- ×Revisions begin before production ends
- ×Meeting starts with "let me walk you through this"
The Live Deck
- ✓Working site the client navigates on their phone
- ✓Color psychology applied, palette deployed in context
- ✓Real copy written for their specific market and buyer
- ✓Conversion architecture already sequenced and live
- ✓5 days. Fixed price. No labor coordination required
- ✓Client experiences the vision before the meeting starts
- ✓Front-end developer implements from a finished blueprint
- ✓Meeting starts with "you've already seen it — questions?"
The meeting before the meeting already happened.
The agency submits the Live Deck intake. BaseBoost researches the client's market, applies the 22-point psychological framework as the discovery methodology, builds the complete infrastructure, and delivers a staging URL with the full package in 5 business days.
The agency sends the client a single email: the URL and one sentence. "Before our call tomorrow — take five minutes to look at this." The client navigates it on their phone that evening. They arrive at the Zoom call having already experienced the vision. The agency never mentioned where it came from. BaseBoost doesn't exist in that conversation.
That dynamic — client already inside the vision before the pitch begins — is worth more than any slide deck ever produced. It is also not replicable by any competitor who doesn't have access to this.
Client's business, target market, buyer psychology, competitive context, desired outcome. The intake is the brief. No discovery call required.
Market researched. Buyer psychology mapped. Color psychology determined. Category gaps identified. The entire build is grounded in the client's specific structural reality — not generic best practices.
Live staging site. Real copy. Color palette deployed in context. Logo concepts. Conversion architecture. Implementation package. Delivered as a complete handoff.
The email goes out before the meeting. The client experiences the business they're about to approve. They arrive having already said yes at an emotional level.
The agency presents the work as their own strategic capability. BaseBoost is never mentioned. The client sees the agency's best work. That is exactly what it is.
The agency's designer or developer takes the staging site, the implementation notes, and the color and logo reference, and builds the production version. The structural logic is protected. The aesthetic polish is theirs.
Six deliverables. One invoice. Five days.
Everything required to present a complete, conversion-engineered business infrastructure to a client — and hand off a production-ready blueprint to a front-end developer. No missing pieces. No "next phase" required before the work is presentable.
The Live Staging Site
A complete, responsive, multi-page HTML/CSS site built on the 22-point psychological framework. Real copy written for the specific market. Conversion architecture sequenced correctly. Trust signals placed where the research says they belong. Temporary domain ready. Navigable on any device before the meeting starts. No BaseBoost attribution anywhere in the source.
Live URL on deliveryThe Market Intelligence Brief
The research document that justifies every creative decision. Competitive landscape mapped. Buyer psychology profiled. Category positioning identified. Trust signal hierarchy established. This is the document an agency hands to a client to demonstrate that the work wasn't intuition — it was methodology. Premium white-label DOCX and PDF, your agency's brand on the cover.
White-label documentColor Psychology + Palette
Color selection based on the psychological profile of the client's target buyer — not aesthetic preference. Primary, secondary, and accent colors chosen and deployed in the live site with documented rationale. The agency's designer implements production-ready brand colors with a structural argument behind each choice, not a mood board.
Applied in the live siteLogo Concepts
Direction concepts for the logo identity — mark style, typographic approach, and visual metaphor grounded in the positioning work. These are not finished logos. They are production briefs: specific enough that a logo designer can execute without reinterpreting the strategy, loose enough that the client's designer makes them production-ready. The brief eliminates the most expensive part of the logo process — the strategic ambiguity that causes three rounds of revisions.
Direction brief for designerThe Agency Presentation Narrative
The document the agency uses to walk their client through the work. Every structural decision explained in client-accessible language. Why the color choices were made. Why the hierarchy is sequenced as it is. Why the conversion pathway works the way it does. The agency doesn't need to explain anything — the narrative does it. They present depth they built. We wrote the explanation.
White-label documentImplementation Protection Notes
The document that protects the structural work after the agency's developer takes over. What can be changed without disturbing the conversion architecture. What cannot be moved without reintroducing the friction the framework removed. The developer implements with confidence. The strategy survives production. The agency's client gets a finished product that works the way it was designed to.
Protects the work post-handoffAll documents delivered as premium white-label DOCX + PDF with your agency's brand, not BaseBoost's. The live site contains no BaseBoost attribution in the source, the markup, or the metadata. As far as the client is concerned, your agency built everything.
What you pay for once. What your agency owns permanently.
The agency pays $6,995. Once. BaseBoost delivers the complete package and exits. There is no ongoing relationship, no account management, no revision cycle built into scope. The deliverable is complete when it arrives.
The agency presents the work, closes the client, and hands the staging site to their front-end developer for production implementation. The margin on a $15,000–$25,000 client engagement, minus $6,995, is the agency's. We never see their invoice.
An agency that closes one additional client per month using Live Deck — at a $15,000 engagement value — generates $96,000 in annual incremental revenue from a capability that costs them $6,995 per use and requires zero internal headcount to deliver.
The margin math on one engagement
Agency pays BaseBoost $6,995. Agency presents to client at $18,000–$25,000. Margin: $11,000–$18,000 on a single engagement. The client's front-end developer does the production build. The agency coordinated nothing. We disappear.
Live Deck handles the strategy, the copy, the color psychology, the logo direction, the site architecture, and the conversion framework. The agency's team handles the following — and nothing else.
Everything above the line is the agency's. Everything that made the list above possible — the research, the strategy, the copy, the architecture, the site — is ours. We are never mentioned.
A complete national brand built from nothing. 90 minutes. No polishing passes.
The Institute of Overhead Hygiene does not exist. It was built as a thesis — to confirm that the methodology could produce a complete, credible, institutional-grade brand infrastructure from a blank brief in a single session. It was not refined afterward. What you see is what the first pass produced.
This organization is fictitious. The infrastructure it demonstrates is not.
A properly scoped Live Deck engagement — 5 business days with a complete brief — produces something more refined than the IOH thesis. The 90-minute build was a proof of concept without a brief, without research, and without a real client's specific market variables.
With a complete intake, 5 days, and the full methodology applied — the deliverable your agency receives is structurally correct, psychologically grounded, and ready to present to a client who has never seen anything like it.
Can a single methodology produce an institutionally credible business infrastructure from a blank brief — in a single session — that reads as established, legitimate, and operationally real? The IOH answers that question. The answer is yes. A Live Deck for your client, with their actual market variables and 5 days to do it properly, is a significantly more powerful version of that answer.
Fixed price. No overages. No revision cycles built into scope. No ongoing engagement after delivery. One invoice. Five business days. Complete package.
Also available — Re-Audit
After your front-end developer finishes production, send the live build back through the 22-point exam. Every structural error introduced during implementation identified and flagged before the client sees the finished product.
Re-Audit — $495 · Learn more →Live Deck is available to accepted BaseBoost agency partners only. If you haven't applied for partner access, start with the agency qualification read before submitting a Live Deck intake. Do You Qualify? →
Tell us about the client, their market, and what this build needs to accomplish.
This intake is the brief. The more specific it is, the more specific the deliverable. Submission is not purchase — we review, confirm fit and capacity, then collect payment before the clock starts.
The foundation repair stack is where most agencies start.
The complete stack — Audit, Architecture, Prototype, Live Deck, Re-Audit.
Open → Structural Audit — $595The scored diagnostic. Entry point to the foundation repair stack.
Open → Re-Audit — $495Quality control on your developer's finished build. 22-point exam on production.
Open → Work / ProofThree real deliverables including the IOH build. See the range.
Open →